Nice to meet you. I bring structure to messy things.
See you on the dance floor.
I run NUSA Lab by day, as a Transformation & Strategy Consultant for the AI era, shaped by 14 years in Stockholm tech and 10 years as a business owner in Singapore.
I play the darker, hypnotic side of tribal and progressive house, with oriental spice. Occasionally bouncy and groovy techno.
With my house mate Erik, I run House Mates, a collective. Our parties, House Mates Invites, are our excuse to bring people we vibe with, DJs we believe in and strangers who might become friends into the same room.
If you found this page after meeting me somewhere after midnight, you’re probably already halfway there.
Keep the conversation going
4 quick steps. Tap the button in each one.
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What I do at NUSA Lab
I work with leadership teams to solve messy problems that fall between teams — connecting the dots and turning them into practical change. AI and automation are part of the toolbox, when they make sense.
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Ask your own AI if I'm a fit
This loads your assistant with the facts about NUSA and asks it to tell you plainly if your problem needs someone else.
Read the prompt first
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Tell me what you're stuck on
A few lines is plenty: what's stalled, who's involved, what you've tried. I'll reply with an honest take, even if it's "not me".
The short version
- Practice
- NUSA Lab, business transformation and strategy consulting based in Stockholm
- Works on
- Transformation and service improvement · Product and business discovery · AI and automation opportunities
- Background
- 20+ years in transformation, product strategy and customer experience. Ten years running a consultancy in Singapore. Led onboarding transformation and AI/ML adoption at Bisnode / Dun & Bradstreet.
- Domains
- Credit and financial services (KYC, AML, decisioning), defence tech, IoT, APIs, SaaS
I also DJ, and run House Mates, a collective behind the House Mates Invites parties in Stockholm. If you'd rather talk over music than over a whiteboard, that works too.
Follow the rabbit hole
3 quick steps. Tap the button in each one.
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Follow me on Instagram
Gigs, dance floors, life behind the booth — and proof that some questionable decisions were absolutely worth it.
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Listen to my mixes
For late trains, long runs and the hour when going home seemed like the sensible option.
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Not sure it’s your sound? Ask your AI.
Tell it what you listen to. Let the machine decide whether we should meet on a dance floor.
Read the prompt first
No big manifesto.
- Bringing underground sounds above ground.
- Local talent. New sounds from further away. People who came for the music and stayed for the vibe.
- That’s House Mates.
Dates and lineups drop on @housemates.invites first.
Bookings / collabs
DJ set. B2B. House Mates. Strange idea you think we might like.
Apparently you’ve met both versions of me.
By day, I work with companies on messy problems that fall between teams.
Different room. Same instinct:
Connect the right things and see what happens.